Most people come to me when something isn't quite working. The brand looks fine. The website exists. But when someone asks what you do - or why you do it differently - the answer gets complicated.
That's usually a strategy problem, not a design problem. I'm a brand strategist based in Bristol, and this is the work I find most meaningful.
Every project starts with a conversation, and most involve a workshop — getting the right people in a room to dig into the things that are often assumed but rarely examined. Purpose, values, positioning, what makes you genuinely different.
Typical outputs include:
An ethos, mission, vision and values framework that actually means something - not wall-art, but the kind of foundation a team can make decisions against.
A positioning statement and messaging framework, so everyone from your sales team to your social media knows how to talk about you.
A brand narrative - the story of who you are, told in a way that people remember.
01
Odyssey
Long-term creative partnership
Ongoing strategy, creative direction, and the kind of relationship where I actually care about where you're going — not just where you've been.
01
Odyssey
Long-term creative partnership
Ongoing strategy, creative direction, and the kind of relationship where I actually care about where you're going — not just where you've been.