Ancoram is an ESG-focused accountancy - working in a space where credibility, clarity and trust are critical.

The challenge was to take an existing, fairly limited identity and evolve it into something that felt considered, confident, and commercially viable. This was about creating the right level of polish and presence to support the business as it grows.

Working directly with the founder, I led the development of a refined brand identity - bringing greater consistency, clarity and professionalism across every touchpoint.

A big part of the process was understanding the audience - financial professionals, advisors and partners - and ensuring the brand felt appropriate within that space, while still standing out through clarity and restraint.

The result is a brand that feels more established, more considered and better equipped to support business development. It’s a relatively small project in scale - but one where the impact is immediate and tangible.